ABOUT
ROOM9:16 was founded by people who have spent years building massive social audiences – not through ads, but through repeatable formats and short-form storytelling.
We know what holds attention, what gets skipped, and what makes people return.
The café where conversations keep happening.
The shop where characters work, argue, flirt, fail.
The studio where culture unfolds.
Your brand becomes the place where life happens – not something interrupting it.
Every ROOM9:16 project is built around:
A repeatable narrative engine
A fixed setting
A small cast of recurring characters
Episodic storytelling designed for vertical video
We focus on retention, not attention.
ROOM9:16 takes a brand’s space and turns it into the location for a long-running social video series.
That space — a café, shop, or workplace — becomes the fixed setting for short episodes released regularly on TikTok and Instagram.
The same characters appear each time. The setting stays the same. New moments unfold episode by episode.
Nothing is explained. Nothing is sold.
Your brand is simply where the story happens.
By returning to the same place again and again, audiences develop familiarity – they recognise your world instantly and know what they’re watching.
That familiarity turns viewers into an audience.
Social media has matured – and most brand content hasn’t kept up.
Audiences don’t slow down to work things out anymore. They decide instantly, based on familiarity: the same faces, the same places, the same level of rhythm showing up again and again.
This is why individual creator accounts now outperform most brand feeds. They’re not louder or more inventive – they’re recognisable. They return to the same world instead of starting from scratch every post.
Brands that continue to publish one-off content are competing for attention each time. Brands that build familiarity don’t have to.
Most brands are still choosing the harder option.